Head/tail analysis is:
Also known as the Underperforming Query Rewriting feature
Uses signals data to identify underperforming queries
Suggests improved queries that could produce better conversion rates
When an incoming query contains a matching underperforming query, the original query is replaced by an improved query. These improvements can be:
Query improvements are applied in the Text Tagger stage of the query pipeline.
The Head/Tail Analysis job automatically creates query improvements based on your AI-generated data. When you navigate to Relevance > Rules > Rewrite and select the Head/Tail tab, the application displays the Underperforming Query Rewriting screen.
Job-generated query improvements are always assigned an initial status of "Pending", never "Auto". Query improvements must be explicitly approved and published in order to be copied to the
Query improvements that are automatically generated by the Head/Tail Analysis job are assigned the following status value:
All results will be automatically deployed to the
No action is required on these results, but you can edit them if you wish.
You can manually add query improvements in addition to any generated by the Head/Tail Analysis job.
Navigate to Relevance > Rules > Rewrite.
Select the Head/Tail tab. The application displays the Underperforming Query Rewriting screen.
At the bottom of the rules list, click the icon.
A new query improvement appears at the top of the list:
Enter the underperforming query.
Enter one or more query improvements.
It is not necessary to set a confidence value.
Select the query improvement’s status, depending on whether you want to deploy it the next time you publish your changes ("Approved") or save it for further review ("Pending").
Click the check mark to save the new query improvement.
In the Underperforming Query Rewriting screen, click the PUBLISH button.
Fusion prompts you to confirm that you want to publish your changes.
|You can un-publish a query rewrite by changing its status to "denied", then clicking PUBLISH.